After successfully collaborating on multiple projects with Modus Create, our client expressed the need for a Savings Planner. The objective was to develop a tool that not only educates and encourages individuals to save money but also assists them in effectively managing their monthly expenses and budgets. Our primary focus was on enhancing the overall performance of the Money Map experience by adopting a user-centric approach. This involved a comprehensive understanding of the end-to-end user journey through both quantitative and qualitative research

By gaining insights into the needs of existing consumers, we strategically orchestrated a holistic experience to elevate product engagement. Over a span of 5 years, our collaborative efforts resulted in the creation and launch of four tools, culminating in the establishment of the Money Map ecosystem, with this project marking its completion. Our product team comprised 25 dedicated professionals, including Engineers, Business Analysts, Project Managers, Product Strategists, UX Designers, Visual Designers, and UX Researchers, operating across 12 countries and 11 time zones.